Data cleansing & enrichment

B2B data cleansing and CRM enrichment, verified by telephone.

KAT-i audits and refreshes the contact database you already hold. We re-verify each record by phone, find job changes, replace contacts who have moved on, and append the fields you are missing, so your next campaign runs on records that are true today.

ISO/IEC 27001:2022 certified · 145+ countries · 75-day accuracy guarantee

A complete solution for B2B data and business information

2014founded152employees, all in house150+clients145+countries75day guarantee
01 · The problem

Every database decays, whoever built it

People change roles, companies restructure and numbers stop connecting. A list that was accurate on the day it was built becomes quietly wrong, and you usually find out from bounces, wasted calls and a CRM bill for records nobody can use.

You pay to store dead records

Most CRMs and marketing platforms price by contact record. A departed contact occupies the same paid seat as a live one.

Bounces hurt the good records too

Hard bounces damage sender reputation, so valid contacts in the same send reach fewer inboxes.

Incomplete records stall follow-up

A name and a company from a tradeshow badge or web form is not something a sales team can work.

02 · What we deliver

Data cleansing, enrichment and append

Telephone-verified refresh

Your existing records re-checked one by one, with role, email and number confirmed against the organisation.

Job changes and replacements

Contacts who have moved on identified, with the person now in the role found and verified.

Data append

Job titles, work emails, direct dials, site addresses and company profiles appended where they are missing.

Tradeshow and web form completion

Badge scans, registrations and form fills with a name and company turned into full verified records.

Suppression and deduplication

Every delivered record checked against your existing data, so nothing is duplicated on import.

Gap analysis

Which accounts in your CRM lack coverage, and what it would take to complete them.

03 · Who it's for

Depending on where you sit

CRM and marketing operations

A database nobody fully trusts, and no way to prove which records are wrong.

Demand generation

A campaign about to run against a list that has not been checked in a year.

Event and field marketing

Badge scans and registrations that need completing before they reach the sales team.

Sales leadership

Reps spending their hours on numbers that do not connect and contacts who left.

04 · How it works

The same method, applied to your database

Send us the file and tell us what good looks like. We return it refreshed, completed and ready to import, in your own format.

You brief us

The file, the fields you need, the titles and regions in scope, and anything to exclude.

We research

Each record checked against the organisation, with gaps researched through web, desk and telephone sources.

We verify

Every contact confirmed by telephone. Records that cannot be confirmed are flagged, not passed off as current.

05 · Selected work

Where this has been done

Net new, every single record

Graphics and productivity software company · Suppression discipline across three regions, so every record delivered was verified as new before delivery.

More than 100 contacts inside a single target account

Data and network security company · Tens of thousands of existing CRM contacts refreshed alongside new buying committees.

Companies with almost no web presence

B2B exhibitions organiser · Contacts from companies that barely appear online, found through desk, web and telephone research.

06 · The standard

Every record meets the same standard

KAT-i Verified means custom-built to your brief, 100% telephone verified before delivery, and guaranteed for 75 days. If a record does not match the brief, bounces, or the contact moves on in that window, we replace it or credit it back. On delivery, the data is your property.

We hold no product database. Nothing is aggregated, nothing is resold, and client data is deleted from our systems at the end of the guarantee period.

07 · Often paired with

Related services

Contact discovery

Net-new companies and decision makers, built to your brief.

Sales intelligence

Account profiles and technology research for the records you keep.

Event audience development

Audience re-verification before each annual edition.

08 · Before you commit

Start with a free step

Step one

Does the data exist?

Free feasibility study · 48 to 72 hours

Send us a sample of your file and tell us what it is for. We will tell you what we can confirm, append and replace, and roughly how long it will take.

Step two

Is the work any good?

Free proof of concept · 3 to 5 working days

Send a requirement brief and we build real sample data against it: typically 20 to 30 telephone verified contacts, or 3 to 4 accounts fully mapped.

Step three

You decide the scope

Full flexibility

We scope the project and share the numbers for your approval. No tier to buy into and no seat count to commit to before you know what you need.

Find out what your database is really worth

Send us a sample of the records you rely on. We will tell you within 48 to 72 hours what can be confirmed, completed and replaced.

Either way, you find out whether this works before you spend anything.