KAT-i researches what your target accounts actually run, who decides, and what it would take to displace the incumbent. Account profiles, technology and infrastructure mapping, and competitor installed base, confirmed by direct research and telephone rather than guessed from job adverts or website tags.
A complete solution for B2B data and business information
Technographic and installed base data is usually inferred: a job posting mentions a product, a website carries a tag, a model assigns a probability. That is a reasonable starting point and a poor basis for a displacement campaign.
A job advert shows what a company wanted to hire for, not what it runs in production today.
Lab instruments, manufacturing hardware, ERP and security tools rarely appear on a website at all.
Knowing the product is half the answer. The other half is the person who owns the contract and the renewal.
Full company profiles: structure, parent and subsidiaries, decision makers, competitive landscape and near-term initiatives.
CRM, ERP, marketing automation, supply chain, CAD/CAM, BIM, network and cyber security, HR and finance software, cloud, lab instruments, medical devices and manufacturing hardware.
Which accounts run the product you want to displace, researched market by market.
The products that sit alongside yours, for partner and integration campaigns.
The people who own the platform, the budget and the renewal, verified by telephone.
Any account-level data point you define. If it exists, we find it.
High-stakes deals where knowing the incumbent and the owner changes the approach.
A campaign aimed at a competitor's customers, which only works if the list is right.
Complementary stacks to map before a joint campaign.
Ground truth about adoption in a segment, not a modelled estimate.
Every engagement starts from your list of accounts or your target profile, and the variables you need answered.
The accounts or segment, the technologies or variables in question, and the roles you need inside each account.
Direct research into each organisation through web, desk and specialist sources, with telephone research where nothing is published.
Findings and contacts confirmed with the organisation before delivery, so what reaches you is evidence, not inference.
KAT-i Verified means custom-built to your brief, 100% telephone verified before delivery, and guaranteed for 75 days. If a record does not match the brief, bounces, or the contact moves on in that window, we replace it or credit it back. On delivery, the data is your property.
We hold no product database. Nothing is aggregated, nothing is resold, and client data is deleted from our systems at the end of the guarantee period.
Reach the people who own the installed product.
Size the segment before you commit a campaign to it.
Add verified account intelligence to the records you hold.
Tell us the segment and the technology or variable you need. We estimate how many accounts we can confirm and what it will take.
Send a requirement brief and we build real sample data against it: typically 20 to 30 telephone verified contacts, or 3 to 4 accounts fully mapped.
We scope the project and share the numbers for your approval. No tier to buy into and no seat count to commit to before you know what you need.
Send us the accounts or the segment and the question. We will tell you within 48 to 72 hours what can be researched, or build sample findings in 3 to 5 working days.
Either way, you find out whether this works before you spend anything.
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